MUMBAI, NOVEMBER
24:
Stock market buoyancy and improvement in the overall
economic environment have led to unit-linked insurance plans (ULIPs) making a
comeback.
Two years ago
For the last two years, the private life insurance industry
had primarily moved to selling traditional products after the insurance
regulator revamped ULIP norms in
2010 by increasing the lock-in period, capping surrender charges and lowering
commissions on their sale. This led to a massive dip in ULIP sales.
“Since ULIPs account
for more than 50 per cent of our portfolio, the inflow into these is helping us
get new business premium with a growth of around 20 per cent from last year for
the same period.”
Increase in business
Similarly, Max Life Insurance has seen an increase in
business coming from ULIPs in the first half of the current fiscal compared to
the same period last fiscal, according to Aalok Bhan, Director and Head -
Product Solutions Management.
Dip in surrender
Bhan said typically, when stock markets move northwards, a
lot of customers tend to surrender their policies to book profits but in the
first half of this fiscal, Max Life has seen a fall in surrender of ULIPs. Mayank Bathwal, Deputy CEO, Birla Sun Life Insurance,
said, “The increase in interest in ULIP products has been a good opportunity
for insurers to move towards a balanced product mix in line with customer
needs, unlike earlier where the industry witnessed a more dominant mix in
favour of either ULIPs or traditional products.”
However, while Birla Sun Life has seen an increase in
customer interest in ULIPs, there has not been a significant uptick in actual
volumes as customers are still cautious on committing to long-term savings
products, he added.
Life insurers are
also encouraging customers to hold on to their Best ULIP
Insurance Policy products for at
least 8-10 years to avail themselves of maximum product benefits.
Regulator cautious
The insurance regulator too has taken a cautious note of the
surge in ULIP sales, particularly, after the 2005 stock market boom when
private life insurers’ ULIP sales surged and the industry faced several
complaints of mis-selling. In a recent guideline, the Insurance Regulatory and
Development Authority had asked insurers to structure ULIPs as long-term
investment products and return at least 90 per cent of premiums paid by the
policyholder.
Long-term product
Sunil Sharma, Appointed Actuary, Kotak Life Insurance, said,
“The regulator wants ULIPs to act as a savings product rather than a term
product, especially discouraging them
for older age groups where mortality charge is higher. The regulator is trying
to address issues of customer grievances at the product design stage to reduce
any chances of mis-selling.”